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一冊讀懂行銷學一冊讀懂行銷學
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一冊讀懂行銷學 - 一冊讀懂編輯部 - Bookniverse

一冊讀懂行銷學

一冊讀懂編輯部
US $8.09
US $8.99
publisher date
2026/08
|
isbn
9786267977569
|
book format
ePub
|
publisher name
DBK出版
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Business & Finance > Marketing, Advertising & Sales
行銷學不只是推銷商品，更是理解消費者需求、建立品牌與創造價值的學問。本書以簡明方式整理市場分析、消費者行為、品牌、廣告與數位行銷等核心概念，帶領讀者理解商品如何被看見、被選擇，以及企業如何與消費者建立長期關係。

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一冊讀懂編輯部
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